Biography

Cristina is responsible for the planning, development, and implementation of Pri-Med’s marketing and communications strategy. Her team is focused on demand generation, increasing customer engagement, building partnerships, and creating new revenue opportunities. Previously, as Director of Digital Products she worked on relaunching Pri-Med.com, expanding the product portfolio, and growing the online learning library and site conversions. Prior to joining Pri-Med in 2010, Cristina held marketing roles at IHI, a healthcare quality improvement organization, and Lycos digital media group.

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